About Us

The Idea

The idea for the site came about because people were often asking for advice about which watch they should buy. The more this happened — and it happened a lot — the more we realized that searching for a watch online is a minefield of information.

The individual brand websites are great, but there are hundreds of watch brands in Switzerland alone, so checking out each page individually would take you weeks, and that’s if you know the names of all the brands.

There is nowhere you can really search for all the new watches on the planet, compare models, check prices, and discover new brands all in the same place. That is, until now!

The Watch Search

The Watch Pages features over 150 brands and thousands and thousands of watches (and it is growing every week). If you are a newbie to our industry, searching for a watch is as simple as finding a vacation home on Airbnb, – you just choose your preferences in our filters and let our search find you the perfect watch. And if you are a bit of an expert, you can have a lot of fun with our advanced filters and search watch functions and complications to your heart’s content.

In addition to the most advanced watch database you will find, the website also includes numerous articles to give you ideas, to help you make the right purchase and discover more about the wonders of watches.

The Founders

Susanne Samuelsson and Aaron Pitts started this website over three years ago and it has been quite the journey. We really hope you enjoy exploring and researching the perfect watch for yourself or a loved one. The journey is often as fun as the purchase.

More about Us

Susanne Samuelsson

Susanne Samuelsson


Susanne is from Sweden but has lived in Switzerland for most of her life. She has spent the last 20 years working for luxury watch publications in sales and marketing. She has worked for Europa Star, Revolution, Elite Traveler, Quintessentially and The Rake. She loves wearing men’s timepieces and since she started The Watch Pages has a list as long as your arm of new watches she would love to buy!

Aaron Pitts

Aaron Pitts


Aaron is the brains behind the development of the website. He has been coding since he was 13 and has gone on to work for a range of clients throughout Europe and the US. Originally from the UK, he has also lived in Switzerland, but is now based in Barcelona. In recent years he also co-founded a Proptech startup called PapayaPods which has since been acquired. With a passion for both design and development, he tries to keep at the forefront of technology, aiming to create the best possible watch-searching-experience for our users.

Roberta Naas - Watch Journalist

Roberta Naas

Watch Journalist

Roberta is a veteran watch and jewelry journalist who began her career in the early 1980’s, and was the first female watch journalist in the United States. She is the editor and founder of the authoritative watch blog, ATimelyPerspective, has written six books on watches, writes for numerous consumer publications – and always brings forth in her work the essence of what makes watches tick. She tirelessly travels the world in search of watch news and stories that she turns into compelling and enlightening articles.